Service Marketing

Introduction to religious receiptss market Session 1 ? course of action schedules ? Total attach and credits ? Break-up of total subject tag Course cause 40% { soul assignment 40%.} ? Examination system- 60% ? Moodle ? Rules within the carve up Discipline, mobile ? Other issues Plagiarism, copying, deadline violations ? How to landing field and prepare for the examination. Points to be interpreted note of: Introduction to work ? What are expediencys? ? Why services merchandising? ? Service and technology ? Characteristics of services compared to goods ? Services marketing mix ? Staying focus on the customer Examples of service industries ? Healthcare ? Hospital, medical practice, dentistry, obtain center care ? Professional Services ? Accounting, legal, architectural ? fiscal Services ? Banking, investment advising, insurance ? Hospitality ? Restaurant, hotel/motel, bed & breakfast ? move resort, rafting Examples of service industries (continued) ?Travel ? Airline, travel agency, theme putting green ?Others ? Hair styling, pest control, plumbing, lawn maintenance, advise services, health club, interior heading Figure 1.

2 Tangibility spectrum Salt ? lenient Drinks ? Detergents ? Automobiles ? Cosmetics ? Fast-food outlets ? nonphysical Dominant Tangible Dominant ? Fast-food outlets Advertising agencies Airlines Investment prudence Consulting Teaching ? ? ? ? ? % of gross domestic product attributable to service 2006 Why study Services Marketing? ?Service-based economies ?Service as a busine ss imperative in manufacturing and IT ?Dereg! ulated industries and professional service needs ?Services marketing is distinguishable ?Service equals dinero ?Service and technology How technology has influenced the development of services ?Provided the capacity for new service offerings ?Offering new ways to angle service ?Enabling customers and employees ?Extending the global reach of services ?The net is a service ?The paradoxes and dark side of...If you want to marking a full essay, order it on our website: BestEssayCheap.com

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