POP CULTURE ENDORSEMENTS AND YOUNG VOTER PARTICIPATION: AN ANALYSIS

OVERVIEW Like a bizarre game of musical chairs, some(prenominal) Democrats and Republicans are scrambling to capture the votes of Americas newborn adults. Comprising more than 17 percentage of the complete U.S. electorate, 18- to 24-year-olds have become a commodity to governmental strategists disregardless of their elephant or donkey persuasion. However, of the limited non-partisan groups striving to displace materialisation electors, few could adequately compete with MTVs Rock the Vote, created by record artists in 1990. Studies conclude that motivating teen voters is hooklike upon a variety of factors. Tindell and Medhurst (1998) identified 4 factors most believably to push the vote/no vote decision for young voters - a sense of duty, perceived personal benefits from the elections outcome, personal doctor everywhere the elections outcome and a groups perceived effect on the elections outcome. Their adopt concluded that Rock the Vote met each of these four crite ria and were open to turn out more than 17 jillion young adults in the 1992 world(a) election. While Rock the Vote touted its purported achievement of a 6.5 percent increase from the 1988 worldwide election in voter turnout among 18- to 24-year-olds, poesy from ensuing elections indicate that since the 1992 general election, the numbers are dwindling. In fact, the U.S. Census Bureau describe that the 2000 general election hit an all-time low for voters in this years group.

NEW STRATEGIES According to an article in present-day(a) Sexuality (2002), research indicates that viewers of MTV programming were unable to advantageously identify with candidates! during mid-term elections. Stephen Freidman, an MTV executive said, If we emit about the importance of vote in and of itself, it falls flat. The base: use sex. Couched in hurt of sex education and have a go at it awareness, MTV aired a Fight for Your Rights special entitled Sex in the Classroom, on... If you want to get a full essay, order it on our website: BestEssayCheap.com

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