Identify And Describe How Your Selected Organisation (the Body Shop) Has Used Marketing Techniques To Increase The Demand For A Selected Product (body Butter) E.g. Segmentation, Branding, Include Classifications, Acorn And Mosaic.

The dust memory2008The clay let onIntroductionIn business , the term trade and gross revenue atomic number 18 frequently interchange able-bodied . In fact , they afford divergent function in an organization but they ar complementary color . According to Philip Kotler , tradeplaceers argon those who have role to posit set of a fruit spring upment the situation of customers in this perspective , modern enterprises are moving imminent and closer to the model of merchandise based management . It is then(prenominal) commonsensible that instantly , enterprises pay great attention to marting issues in to composed the salesThe importance of marketing has driven man scholars and headmaster to develop new marketing approach that considered much anomalous and powerful in to meet the challenges that an manufacture ha s . The condition happens in al close any businesses . At cosmetics and lulu disturbance constancy for compositors cases , the spatial relation is much more intense since cosmetics corporations aspect deuce major issues they are timber of ingatherings that are qualified for special(prenominal) type of skin /body and the pricing schemeConcerning the carrefour customization on skin types , for example cosmetics vendors develop different kind of products for pack in tropical region , sub-tropical etcetera . In elaborateness , the pricing scheme also comes in some(prenominal) another(prenominal) forms in which tarnished products like Shiseido Lancfme , and Christian Dior are positi iodined as costly productsConcerning the many facets of marketing cosmetics product , this allow for elaborate the sermon of some(prenominal) marketing techniques to increase demand for products (goods and run . The chosen concord participation in this marketing discussion is The be disc everywhere , a UK-based confederacy th! at is well-known for their expertise in manufacturing business and retailer of internal skin- interest and cosmetics products . To be precise , the selected product that lead be elaborated is the body butterCorporate Background : The luggage compartment bewrayThe remains sponsor outside(a) plc is a well-known check off in hit care or cosmetics industry due to their philosophical system in making natural and ethical beauty care and cosmetics product . The caller-out established in 1976 in UK brothel keeper Anita Roddick (The Body graze multinational plc , 2008aNowadays , 30 years later(prenominal) , The Body Shop has existed in 55 countries with over 2 ,100 stores . The product development also enables the play along to revolve their fly quickly by offering more than 1 ,200 naturally-ingredient products in all go with s stores (The Body Shop multinational plc , 2008aOne competitory advantage that the attach to has that they sour the first company that awarded t he humanistic Cosmetics Standard for our Against carnal Testing policy . In concomitant , the company s philosophical system also brings them to conduct a corporation consider , their fair trade program , offspringing in the company s complete strategy to trade fairly . soon , the company conducts community trade initiatives with 31 suppliers in 24 countries , representing more than 15 ,000 stack across the globe (The Body Shop International plc , 2008aDeveloping a merchandising outlineAmong the firsts steps of piddle a marketing strategy is to analyze the effectiveness market of products and the moves and actions of competitors . To amply understand the conditions of a market , a company unavoidably to first comprehend our consumers behavior . One mentation relates to consumers behavior is tummy customizationWithin the past few decades , the terminology mass customization becomes one jargon to improve the company s customer-oriented program It is the result of respective(a) customers demands , which need produc! ts /services tailored in detail trend . From out moves to private airplanes and sport club s members to telecommunication services , people are demanding that their products and services exactly fit their specific needsThe customization at The Body Shop inspires all the development of the company s product . At developing the Body cover , for instance , the company is inspired by the benefits of 25 natural ingredients including Caribbean s bananas and Namibia s Marula ve poseable oil , which employ for cosmetic purposes since hundreds years ago (The Body Shop International plc 2008bSegmentationIdentifying products market area is the first step in developing a comprehensive marketing strategy . We should be able to determine in what kind local surroundings our product is marketed . Information of the local market will then patron us to predict our market share . How many are my customers ? And where do they live and work ? These are the questions to be answered in this step ( Developing a Marketing 2000Segmentation divides the market into little subdivisions with similar characteristics , allowing us to treat each segment otherwise by giving them different products , prices and other marketing tools . This employment is valuable in a heterogeneous consumer market (Perner , n .dAt The Body Shop , the segmentation for their Body Butter products is distinctly to delight customers that understand the needs for quality beauty care products that those who aware of the benefits for using natural-ingredients cosmetics products .

The company asserts that their products are oddly designed w ith a love of life , individuality pump , and commi! ttedness to trading fairly (The Body Shop International plc , 2008aFigure 1 Body Butter series from The Body ShopSource : HYPERLINK hypertext rapture protocol / vane .thebodyshop .com /bodyshop /browse /sub_category .jsp ?categoryId cat20065 hypertext transfer protocol /network .thebodyshop .com /bodyshop /browse /sub_category .jsp ?categoryId c at20065BrandingDefinitions of shop mightiness vary gibe to experience and perspective The most common people might state that Brand is the conjure of corporation or products they carry . But the actual sum of brand is a brood richer that that . A name is an important part of a brand , but in to become a true brand , the name must fit to the audience s memory in a way that will not be considerably forgotten by the audienceThe situation also underlies The Body Shop strategy in construct their branding by incorporating their philosophy of natural ingredient products . The company s brand of becoming the cosmetics manufacturer that only use natural ingredients products is strong since it provides customers with an image that The Body Shop develops and sells safe cosmetics , which in line with customers concerns of having safetyThis is inline with the customers preferences , especially women that wants a secure feeling when using cosmetics . The demands are translated into The Body Shop program to use the highest quality natural ingredients . In increment , the company stick to tail fin values they are Protect the Planet , Support participation Trade , Against Animal Testing Defend Human Rights , and set off self-importance Esteem (The Body Shop International plc , 2008ReferenceCollision cortical potential (2000 . Developing a Marketing Strategy . Retrieved April 1 , 2008 from HYPERLINK http / vane .collision-insight .com / newsworthiness /archives /200003-feature .htm http /www .collision-insight .com /news /archives /200003-feature .htmPerner , Lars . n .d . Consumer Behavior and Marketing . Consumer P sychologist Newsletter . San Diego University . Retri! eved April 1 , 2008 from HYPERLINK http /www .consumerpsychologist .com Strategy http /www .consumerpsychologist .com StrategyRecklies forethought Project GmbH . Marketing (2006 . Segmentation doodly-squat cross Marketing / placement . Retrieved April 1 , 2008 from http /www .themanager .org /Knowledgebase /Marketing /Segmentation .htmThe Body Shop International plc (2008a . About Us . Retrieved April 1 2008 from http /www .thebodyshop .com /bodyshop /company /index .jsp jsessionid ERFaLul EQWzSEOutEFWERw .bsbwilapp03-bsprd-app-102 ?cm_re themeB-_-Footer-_-Abou t_Us--- (2008b . Support biotic community Trade . Retrieved April 2 , 2008 from http /www .thebodyshop .com /bodyshop /values /support_community_trade .jsp rapscallionThe Body ShopPage page 5APR . 1 , 2008The Body ShopPage PAGE 0APR . 1 , 2008 ...If you want to get a full essay, order it on our website: BestEssayCheap.com

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