Product channeling Essay Example | Topics and Well Written Essays - 500 words

Product channeling - Essay ExampleThese systems can be incorporated vertically or as separate, sovereign entities. Insurance scattering can be found using any or all of these methods collectively.The ability to sweep distribution channels would require understanding of optimal timing. Choosing the right channel for the life cycle stage of the product can have a dramatic impact on sales, and often it determines the success or failure of any new or existing product. (Combs, L. S. The Right Channel at the Right season Industrial Management 46(4) July -August 2004) But in essence, there are many methods toward choosing either a singular channel or multiple channels for distribution purposes, especially in the world of insurance. The proliferation of disconnected distribution channels is a product of the competitive nature of the insurance industry. (Toth, W. Navigating Distribution Channels Insurance & Technology, 30(7), S6-S8 2005) This only if speaks volumes in the realm of the l ife cycle considered to be prominent in insurance sales, that during peak times the effectiveness of disconnected distribution channels, or independent distributors or contractors, would in fact be of benefit toward the industry.The most effective channels for insurance would have to be independent marketing organizations for two reasons this gives the co